1/31/2024 0 Comments Great notion beers![]() ![]() “And it costs us a lot more, but we want it to be like Instagrammable. Opening that up, we wanted that unboxing experience,” Reiter said. “We wanted it to look like a Tiffany’s engagement ring box or like the first iPad you ever bought. Production-wise, Great Notion is on track to produce 12,000 barrels in 2021, up from 7,200 in 2020 and 1,500 in 2019, Reiter said.Įach order of Great Notion - which can be placed through the brewery’s app - is packed with the intention of being both an experience and a marketing tool. Reiter said shipments and sales in California have the potential to make up one-third of the brewery’s overall business. The brewery averages nearly 900 shipments a month. “And that’s the whole point of the app too is to keep our relationship direct with our customers and be able to ship direct to them.” “I feel we’re pretty forward, ahead of the curve with shipping,” Reiter said. The brewery also partnered with DoorDash earlier this year, allowing it to expand delivery to consumers in Portland, Seattle and Sacramento within a 10-mile radius of any Great Notion taproom. Starting today (November 1), Great Notion added shipping throughout the state of California, with the creation of a fulfillment center in Sacramento. The brewery was previously shipping to Nevada, but had to halt operations when the state discontinued DTC alcohol shipping in July. ![]() The other 10% come from marketing events, Reiter said. ![]() About 90% of Great Notion’s sales are DTC, available in Oregon, Washington, New Hampshire, Vermont, Kentucky, North Dakota, Pennsylvania, Ohio, Nebraska, Virginia, Alaska and Washington, D.C. The leading feature of Great Notion, however, is its direct-to-consumer (DTC) shipping platform. ![]()
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